After much anticipation, the German grocery chain Lidl opened its Chillum location on Valentine’s Day. Opening day saw special deals, as well as gift cards for the first 100 customers.
The new Lidl is situated in the former location of Price Rite, at 3104 Queens Chapel Road. The building has housed a variety of grocery stores over the years and was made locally famous when Queen Elizabeth II visited in 1957, when it was a Giant supermarket.
Lidl joins several other grocery stores nearby, with close competitor Aldi just down the street, Megamart just around the corner, and Bestway near Hyatt Park, as well as several smaller international grocery stores like Bonivia and Habesha that do business in the area.
Aimee Campbell, Lidl’s director of corporate affairs, appeared confident that Lidl can stand out from the ocean of other grocery options. “We have an incredible bakery, fantastic private label products and a selection of quality international foods that you can’t find anywhere else,” she wrote in a March 4 email.
Lidl, like its nearby neighbor Aldi, is a German grocery chain well known for its affordable store brands. Lidl also has a fresh bakery section, which Aldi does not.
Megamart and Bestway accept the federal supplemental nutrition program for women, infants and children, known as WIC, according to the Maryland WIC app, while Aldi and Lidl do not. All four stores welcome Supplemental Nutrition Assistance Program, or SNAP, electronic transfer payments.
