By Tara Goldstein
Nothing Bundt Cakes has officially opened its doors in Laurel, bringing in new customers to try its delicious baked goods while also making an effort to give back to the community.
The store opened in the beginning of January, and the company held an official ribbon cutting ceremony on Feb. 24. The owner, Katheryn Hoerster, attended the event, along with Mayor Craig Moe and other local city council members.
“The whole lobby was packed,” employee Stephanie Bush said, referring to the grand opening event. “People were buying cakes left and right.”
One of the main focuses of the Nothing Bundt Cakes franchise is community outreach. The brand makes an effort to give back to the locals in any way they can. Along with holding the ribbon cutting, the store donated 10% of the profits they made on Feb. 24 to a local nonprofit, Laurel Advocacy and Referral Services (LARS). The store also offered discounts to first responders, educators, veterans and healthcare workers earlier that week.
“It’s always worked out very well for us, being able to support local businesses and schools,” Hoerster said. “We will continue to do that for sure.”
Hoerster explained that partnering with local organizations has multiple benefits. While it is good for marketing, it also is a big help to the organizations themselves, keeps the staff busy during the slower times of the year and creates a sense of community.
Hoerster decided to partner with LARS, which provides assistance to homeless and low-income families, after meeting Shannon Mouton, LARS executive director, at a December meeting of The Laurel Board of Trade. The meeting allowed different businesses to bring in sample products and display them. Mouton was instantly impressed by Hoerster’s goods.
“There were these beautiful bundt cakes,” Mouton said. “Just gorgeous.”
The two stayed in touch after Mouton expressed that LARS would love to be the beneficiary of the grand opening event. The funds will go to the nonprofit’s general operating accounts. which cover a multitude of services including supporting clients, buying groceries for food pantries and providing counseling services and medical appointments, according to Mouton.
This is the first of many plans, Hoerster said, to partner with local organizations and schools. She already has a ton of emails inquiring about collaborations ideas and has a few more events in the works.
Nothing Bundt Cakes is a national franchise that offers a variety of flavors and sizes of bundt cakes. The store also sells party supplies and gifts.
The company makes a constant effort to create a welcoming and supportive environment for their employees.
“It’s been one of the best work environments,” Bush said after starting work at the new Laurel location just one week prior to the grand opening.
The new bakery spot is also in a great spot, located to the side of a shopping center along busy Baltimore Avenue. This is Hoerster’s second location; her first is in Silver Spring. The Nothing Bundt Cakes company helps guide store owners to areas that will be profitable and good for business, which is what led Hoerster to choose Laurel.
Already, the new store has received positive feedback from customers. Locals are excited about the new addition, and the city is very supportive of the business, according to Hoerster.
“It makes me feel like I made the right choice,” she said.
Nothing Bundt Cakes is at 13600 Baltimore Ave. For more information, call 301.323.8606 or go to nothingbundtcakes.com